“Last year, for instance, Mr. Katzman’s company advised a high school senior in the Washington area to create a detailed LinkedIn profile and include a link on his application to Harvard. Soon after, LinkedIn notified the student that someone from Harvard had checked out his profile.”

“We live in a digital age and many high school students today document much of their lives online. Whether colleges admit to it or not, one can subsume that in order to fill the void of actionable data delivered by the Common App, colleges admissions counselors are increasingly referring to social media sites to gain insight into their applicant pool.”

“Alan Katzman founded Social Assurity to show students how they can utilize social media to positively affect their college and career prospects. The many benefits of building a discoverable and reflective social media presence for college and career opportunities are just beginning to come into focus.”

“No one has quantified the power of [having LinkedIn as a high school student],” Alan Katzman, the chief executive of Social Assurity, told The New York Times. “But I maintain that it is very powerful.”

“Alan Katzman is founder and chief executive officer of Social Assurity, which provides social media education to students for college and career readiness. He and his colleagues encourage students to create profiles on LinkedIn, a network traditionally used by working professionals, to help an admissions officer get a better sense of who they are and what skills they bring to the table.”

“It's that time of year when high school seniors find out their academic fate, with college acceptance letters arriving around the country. For admissions officers, there's less emphasis today put on standardized tests and more weight put on other things, like Generation Z's social media posts.

Here & Now's Meghna Chakrabarti speaks with Alan Katzman, founder of Social Assurity, about how social media can work in your favor when applying to your dream school.”

“Not only is it important to be found when being vetted, but recruiters are also using the search capabilities of Google, Facebook, Twitter and LinkedIn to proactively identify, assess and recruit talent,” he [Katzman] said. “The ultimate goal is to be found. Colleges and employers could rightly conclude that the lack of a discoverable presence means the applicant has something to hide.”

“A long-time business and legal entrepreneur with a background in technology and software, compliance, human resources and investigations, Katzman has lectured extensively on the topic of social media education for students and published numerous pioneering articles on the topic.”

The founder of Social Assurity started his New York-based company in 2013 to help students and parents highlight positives on social networks.

Katzman said he found the common, fearful trope of cleaning accounts “flawed.”

“We realized that social media can be used — especially by teens and college students — to their advantage,” Katzman said.