Professional Online Development
for Independent Educational Consultants
IECA Member Courseware Info
Not sure where to start with your professional online presence?
We can help. This self-directed online course takes IECs step-by-step through the process of creating a discoverable and compelling online presence to help you reach more clients, establish your online brand, and curate your reputation.
Module 1 - Why Social Media Matters
Module 1 covers the importance of social media for your practice and career and why your digital presence should be a critical part of your business strategy.
Module 2 - Google and Your Business
This module hones in on Google and Google+, guiding you through the step-by-step process of creating your optimized Google presence, beginning with the creation of your Google Business presence and culminating into an optimized Google profile.
Module 3 - Building Your LinkedIn Profile
Module 3 concentrates on your LinkedIn profile. We will guide you through the entire LinkedIn profile creation process from a keyword-rich headline to maximizing your settings for greater reach. We will teach you techniques to optimize your presence and to create a presence for your business, your products and your services.
Module 4 - Growing Your Professional Network on LinkedIn
Module 4 focuses on growing your professional network by key associations and strategic engagement. This section concentrates on how to engage properly and network on LinkedIn.
Module 5 - Conclusion and Certification
We have some great resources to share with you in addition to receiving your social media certification!
SOCIAL MEDIA COURSEWARE FOR IECA MEMBERS
Are you an IECA Member in good standing?
If so, you're eligible to purchase the ProDev courseware for $45 (a 90% discount).