Your Online Life. Elevated.

Social Media Training

Professional Development Seminars for Educators

IMG_4480 (1).jpg

Professional Development Seminars for Educators

Students are spending increasing time on social media, creating a permanent digital presence online. Proper education is needed to help students understand how to leverage the inherent powers of social media for their future academic and career opportunities.

Many educators are now seeking a better understanding of social media as a way to teach their students the importance of positive and proactive social media use. Our Social Media Professional Development Seminars for Educators cover the following topics:

 The current teen social media landscape

Essential rules of positive and proactive social media use

How colleges and employers use social media to recruit and vet students

The importance of creating a public, authentic, and discoverable social media presence

Establishing a unique digital identity in Google

Portfolio building in the classroom

Introducing students to LinkedIn

How to role-model proper Twitter use in the classroom

How to help students create dual purpose social media content

Identifying social media as an essential 21st century skill

Social Media eCourses for Students


Social media eCourses for students: Volume licensing for schools and organizations


Colleges and employers, like everybody else, will look at social media to assess a student's character, readiness and overall fit. A reflective and informative social media presence has been shown to substantially influence college and career acceptance decisions.

It’s becoming increasingly important for students and educators to understand how colleges and universities are using social media as part of their recruiting and admissions process and how students can strategically use social media to advance their college and career opportunities in a competitive world.

Courses adhere to the Perkins Act and to CTE standards.


Topics covered: 

• Understanding the essential rules of social media

• Learning how colleges and employers are using Google and social media to assess and vet candidates

• Establishing a unique digital identity within Google

• Creating a compelling and authentic skill-based digital portfolio

• Optimizing social network reach to enhance visibility and discovery

• Discovering the importance of keywords and personal URLs

• Developing a virtual narrative that highlights accomplishments, service and activities

• Leveraging LinkedIn's vast database for researching colleges and companies

• Using Twitter to network with influencers, like-minded peers, and decision-makers 

• Appreciating the importance of Facebook and Instagram for portfolio building and social media recruitment 

• Engaging with colleges and employers via social media to stand out

• Gaining a substantial advantage in searching for internships and employment via social media

These essential 21st century skills will serve students beyond college and throughout their professional life.  


Pricing based on volume.

College Admission Preparation


Social Media eCourses for College Admissions Counselors

Social Assurity partners with college advisors to expand the scope of your practice by educating students to use social media advantageously in connection with the college admissions process.  

Our social media for college admissions e-courseware teaches college bound students the productive use of social media via an engaging and interactive approach. Students and their parents will appreciate the way these courses help the students build compelling digital portfolios showcasing their interests, service, skills and accomplishments. Our proven techniques teach students how to use the social media they use everyday in new and productive ways to attract the attention of admissions officers.

Social Assurity's private-labeled social media courseware seamlessly integrates into your existing service offerings.  Contact us now to make sure your practice addresses one of today's most pressing topics in college admissions. 

Offered on a revenue share basis.

Social Media Assemblies and Keynotes


Social Media Coaching: School Assemblies and Keynote Speeches

Alan Katzman is the leading student social media expert in the country. He trains tens of thousands of students and teachers each year, and is a sought-out lecturer on how to use social media for showcasing students’ maturity and character, interests and accomplishments online.

His deep understanding and engaging speeches have proven as methods for substantial advantages in college admissions and career.

Alan will travel to your school to meet with students and parents for assemblies, or to your conference to give a keynote speech, where he will personally coach students, educators and parents everything they need to know about students’ online reputation management and how to create an outstanding online presence that will help students in their college application process and extend into their career years.