The fact is, colleges and employers simply don’t care if they find pictures of you having fun (or too much fun) on the internet.

But, increasingly, they do care that the claims on your application reflect the realities of who you truly are.

And here is where 21st century skills come in. 

Conveying your true interests and commitments means more than building a boilerplate resumé. It means managing online reputation for students. That’s where social media excels, offering a deeper dive into your true self than any shortlist of credits and accomplishments. 

I’d been warned to keep personal pages private, to avoid casual judgments of my persona based on years of teenage posting. Now, after Social Assurity, it makes much more sense to use social media to exemplify my goals, values, passions, strengths, and interests, whether personal or professional.
— Student