Social Media Training for College Students

DELIVER SPECIALIZED SOCIAL MEDIA strategies TRAINING TO YOUR college-level CLIENTS 

92%↑

SOCIAL MEDIA COUNTS

92% of employers will check a candidate's social media during the hiring process. Employers will not be checking their social media simply to find embarrassing posts or to find reasons to reject them. Employers will be checking their digital presence to learn more about them, so learning how to build informative profiles is an essential life skill.

57%↑

NOTHING TO HIDE v. SOMETHING TO SHOW

57% of employers will not interview candidates they cannot find online! When students realize that employers will be looking at their social media, the typical response is to try to hide their social media from such inspection. They need to learn to create a transparent and discoverable digital presence so their social media will be found when employers look and will tell the story they want to be told.

75%↑

SOCIAL MEDIA RECRUITMENT

75% of employers have hired a candidate through social media. Savvy employers view social media as a vast database against which they can query for candidates possessing the skills and experience they seek. Knowing how to create an optimized and keyword-rich digital presence is an essential skill when it comes to today's job market.

 
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"Applying Social Media To Your Job Search"

Current Network Members receive a private-labeled version of our college level training course "Applying Social Media to Your Job Search" at a 50% discount. Stay connected with your students and families.

For job seekers, the persuasive cover letter and germane resume have long been the way to get a foot in the door, and more recently, HR directors will rummage through Google to make sure nothing negative turns up.

But now, the extent to which individuals have established a strong and compelling online presence is having an impact on who gets the interview and job.
— KNOWLEDGE@WHARTON
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