Contact: Naomi Ben-Shahar




New Curriculum Guides High School and College Students on “Best Practices” for LinkedIn, Facebook And Twitter Designed to Appeal to College Admissions and Hiring Managers


New York, NY, June X, 2016- Social Assurity announces the launch of their inaugural course program, “Best Practices in Social Media for Students,” created to teach high school and college students how to better position themselves on social media for both college admissions and hiring managers.  The new six-course curriculum provides detailed and practical instruction on the effective use of social media such as LinkedIn, Twitter, Facebook and more.

Rather than inhibit a student’s use of social media, the coursework guides students based on a set of principles that emphasizes the value of networking, active community engagement and developing a unique and authentic personal narrative to best tell their own “self-story”.  Designed to encourage students and their parents to create a more complete digital representation of the student, the result of the courses will be a more complete student profile that not only focuses on their educational accomplishments but also reinforces their unique character, interests, talents and personality. 

“Students today are told time and again not to post anything that could harm their future educational and employment prospects. Social Assurity believes that with our help students can actually enhance their college and employment potential through the effective use of social media.” said Alan Katzman, Founder and CEO of Social Assurity.  “Based on direct feedback from students, we designed a set of courses meant to provide detailed and practical guidance for all students to promote their unique talents and interests while avoiding common online pitfalls that can undercut their ability to achieve their educational and career dreams.”

Social Assurity’s "Best Practices in Social Media for Students” curriculum are delivered through Mr. Katzman’s public speaking engagements as well as online courses which include the following six themes:

Social Media Primer educates parents on their role and how best together with their kids they can influence college acceptance prospects through strategic use of social media. Social Media Overview for High School Students demonstrates how an increased focus on character, community service and digital student portfolios, the savvy college applicant will learn to use social media to showcase their strengths for recruiting and the admissions process. Social Media Overview for College Students explains to college students the simple fact that 92% of employers use social media as part of the recruiting and hiring process. And they’re not looking for “bad behavior”, but rather a well-rounded picture of your authentic character and interests.

Specifically related to individual social media platforms, Social Assurity offers three distinctive classes.  LinkedIn Essentials is the first of its kind, designed for students to fully grasp the powers of LinkedIn for recruiting, personal branding and affinity-group networking. Twitter Essentials helps both high school and college students harness Twitter’s full potential, using it to establish their online personality, display their areas of expertise and interests, and engage with like-minded thinkers - including those in powerful decision-making positions.  Facebook Essentials takes the power of over 1.4 billion users and positions it in the mind of students as the true first impression for any admissions staff or future employer.  Here Social Assurity shows students how to control their account through controlling Facebook's privacy settings, and how their personal brand can be conveyed by their latest “selfies”, tags, posts and behaviors.

 “We’re offering drivers education and sex education in our schools around the country, we at Social Assurity think it’s time we do the same for social media,” explained Katzman.  “Together with School Counselors we’re working to educate our students and their families about the great tool that is social media and how it can positively impact both the college admissions process as well as the job search experience.”


Through a combination of online courses and public speaking engagements Social Assurity is the preeminent leader in providing students (both high school and college), as well as their parents, the insights, knowledge and tools necessary to represent their best self forward online to engage with the schools, companies and influencers that will help them get into college, land their dream internship or full-time job.