Being Socially Smart - Part 2 - NYU Wasserman Career Center

Now,  it’s time to brand yourself. Leverage your social media and create a brand that people want.

Derogatory, bigoted, aggressive, antisocial behavior is unacceptable.  Does your social media contain any of the above? Have any of your friends posted questionable material on your profiles? Think of any misbegotten tags and shares. Remember, recruiters or potential employers don’t actually know you so don’t assume that they will understand your content or give you the benefit of the doubt. Will they get that those were just lyrics you posted? Would that matter to them?  Use common sense. You would never badmouth a recruiter or the company that you just interviewed with right?  Sounds like a terrible idea..but you’d be surprised what people broadcast. Remember, social media is social. You have an audience..and if your privacy settings are lax it may be pretty public.  What if a questionable or adverse picture or post never went away? What if that was the first thing that appeared when someone googled you? Could you live with it? Consider the permanence of your social media. Once you post something you often lose control of it. Even if your privacy settings are airtight, your friends’ may not be. It can be shared and reposted instantaneously.   

Scan your sites for evidence of drug use, alcohol abuse, aggressive or overtly sexual behavior and any signs of social intolerance. Edit. Would you have a resume full of spelling and grammatical mistakes? Would you go to an interview looking sloppy or dirty? Is the best email address you can think of? If your social media is a mess, that may send the wrong message. So, clean up your social media. Stay competitive.

Once you’ve cleaned up your Twitter, Tumblr, Instagram, and Facebook, etc. you are not done. That’s just half the equation. Cleaning up gets you back to zero. But zero is not where you want to be. You want to stand out and get noticed. Ask the question again. Is your social media doing anything at all for you? Can anybody find you?  You must be visible.  No one can hire you if they can’t find you.  Are you on LinkedIn, Google+, Twitter, Facebook, etc.? Do you have a website? A blog?

So, what does your virtual resume say? If it’s a blank page, it says nothing. Sterile doesn’t persuade employers that you should be on their team.  Show and tell who you are. You have to be persuasive. If you’ve shut down your social media completely or are using a fake name you are missing opportunities. Be authentic. Convince potential employers that you would be a stellar addition to their team, solve their problems and would mesh well with other employees.

How can you convince them? What should people know about you? What have you accomplished? What are your skills? How can you help them? Show and tell how you are a valuable asset.  Have you won any competitions? Are you a leader? Do you volunteer? Telling is powerful but showing can be even more compelling. Use text and media to highlight your attributes while sharing your story and building your brand.

What does your Linkedin profile look like? It should be filled out as completely as possible. You must have a picture. Look professional. Fill out the summary, education, skills, awards, etc. Write recommendations for people you’ve worked with. Like companies, follow your school, connect with people, alumni, recruiters, and join groups. Reach out and engage. Whether it’s with people, companies, recruiters, current employees, etc.

What about Google+? Have a website, great? Get yourself out there! Do you blog? If you have a portfolio, is it online? If not, don’t worry just get busy. Find the best ways to showcase your skills. Get on Twitter, Pinterest, etc. and link your various profiles to one another. Use Pheed and Tumblr to highlight your creative side.

Be mindful of everything you share and update regularly.  So, think about your social media. Are you doing everything you can to stand out, get yourself noticed and get you into that interview or meeting or applicant pool?  Are you easy to connect with? Remember, people will mine their connections for new connections, employees, volunteers, interns, mentors, etc.  Continue to refine your social media and brand.

It’s tough out there so give yourself every advantage you can. Ongoing management of your social media is crucial. At Social Assurity, we say if people are looking, give them something to see. Your social media is one of your biggest assets.

Second semester has barely started, the weather is cold so get going. You’ve got this!


Rebecca WarnerComment