Colleges Use Twitter to Inform Applicants

The aftermath of the mass shooting in Parkland, Florida has fueled protests and renewed debates. Now, for the first time at such a mass scale, high school students are mobilizing across the country to add their voices to the debate and colleges are taking notice.

Over the last several days, one college after another - over 50 colleges in all - have taken to Twitter to inform their applicants that any discipline handed out by their high school as a result of participating in peaceful protests will not be held against them in the admissions process. 

Twitter's power as a college admissions platform is on full display.

Colleges are reaching interested students with timely announcements and, in turn, students can instantaneously engage in conversation with college representatives. This level of instant access and engagement has never before been possible and the possible applications are only limited by our collective imagination.

Forward-thinking students are more interested than ever in learning how to corral this power as part of their college admission strategy. With colleges monitoring and measuring social media engagement as part of their enrollment management algorithms, learning how to demonstrate interest is an essential college prep skill. Social media is also being used to introduce elements of character and cultural fit into the admissions equation. The time is now to include social media as part of your college admission strategy. 

When used strategically, Twitter can lead interested applicants deep into a college community. Most colleges have unique Twitter accounts for admissions, athletics, and schools within the university. Twitter is also the social media tool of choice among many college professors. Following conversations is easy and not time-consuming. Engagement is instantaneous and compelling. Twitter is a great way for a student to ask questions, share content, and introduce themselves into this community.

All social media platforms are actively monitored by people and these people can be impressed and influenced by the way others engage with them. Ignoring social media as an effective communications platform is no longer a safe space. 

Alan KatzmanComment