Injecting Hope, Integrity and Technology into College Admissions

It’s a brave new world and the Coalition for Access, Affordability & Success deserves credit for trying to bring college admissions into the 21st century. Our high schools and high school counselors need to support that effort. All students and parents should be made aware of the coming Coalition Application as a viable option regardless of whether school counselors endorse it or not. While it entails embracing change on a large scale, we all must remember that high school counselors are conduits and not gatekeepers.

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Empowering Students, Parents and Schools with 21st Century Skills

Social Assurity University is the first eCurriculum designed for schools, students, parents and job-seekers that makes social media education positive, empowering and goal-oriented, by teaching new skills and strategies for college admissions and job recruiting in today's world.

Instead of focusing on what not to post, Social Assurity University teaches learners how to post with a purpose and get discovered. Social Assurity also expects these strategies and techniques will reduce incidents of cyberbullying by giving new purpose to teen social media activities. 

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Applying to College? Build Your Social Media Presence in 3 Steps: What, Who, YOU!

Consider this: applying to college is the beginning of college. How you manage the college process determines not only where you land but something much bigger: who you are and what you do in college once you arrive.  

I know the college process feels nearly unendurably stressful. You’ve worked so long and so hard, and the eye of the needle seems to get narrower every day. It’s true that college is hugely expensive, and only 69 colleges provide a family’s full demonstrated financial need (only 40 if you want to graduate without loans).  

If you are academically qualified for those 69 (you can find out on their average grades and test scores on their web sites), you should apply. But there over 3000 other colleges in the US, and many of them will provide financial aid if you stand out as a “must have” candidate. Social media engagement can help shape you into someone with a unique voice and purpose: the kind of student who outperforms the odds in college admissions--and life.  

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College and Job Applications in a Social Age

At the beginning of the summer a close friend of mine waited anxiously to hear back from a company she had applied to for a summer internship when she informed me that she would be deleting her Facebook account until the end of the summer.

According to her, the company said it would conduct a sort of “social media background check” so she did not want to risk jeopardizing the opportunity for a photo or post that she may have been tagged in years ago.

After “stalking” her Facebook page to see what sort of things might be of that nature, I realized she had nothing to hide. She was an average, athletic, 21-year-old college student with a social life and a lot to offer. But this made me think.

If a college-aged female with an appropriate social media presence is intimidated by the idea of jobs looking at her Facebook and Instagram, how does everyone else feel? And, on the other hand, what are colleges and job recruiters looking for on these pages? And for what purpose?


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A Millennial’s Success From Strategizing Social Media Posts

I've had the privilege of attending Alan Katzman’s session on social recruiting where all of my previous notions about social media flew out the window. Since I have learned and implemented the elements Alan presented, I have seen a dramatic difference in my social media presence. 


When on the job hunt, social media is not the enemy; that was a foreign concept to me. As Millennials and young professionals, the only advice we receive about our social profiles is to make them private and keep them appropriate; red solo cups in pictures are now a faux pas and a risk employers aren't willing to take. If you are using your social platforms purely for interacting with friends and sharing cat memes, you're wasting your time.

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Social Media for College Students with Alan Katzman

Colleges are using social media for admissions and recruitment now more than ever before. It's a tool for marketing, communication, recruitment, and research. And that means college students should be paying more attention to how they're using social media, too.

"Colleges have embraced social media as an effective way to market to and attract applicants," says Katzman. He notes that almost all schools have a presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube, some are even on Snapchat.

By using these services, colleges are extending an invitation to applicants to engage with them on social media. "This is a great opportunity for students to demonstrate interest and also impress college officials with their social media profiles and activities," says Katzman.

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