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The role social media is playing in college admissions and scholarship decisions is growing but its impact is often misunderstood. Is social media a negative to be avoided or a positive to be nurtured? Recent articles by The New York Times and CNN have highlighted how a reflective social media presence with content showcasing a student's activities, work product, accomplishments and service have beneficially impacted admissions decisions. This session will explore the reasons why advising students to clean, hide or shut down their social media for college admissions is wrong and why working with students to build a digital portfolio for colleges to see is a compelling 21st century strategy.