Social Media and College Admissions

Colleges are using social media as part of the recruiting and admissions process. Learn how to perfect your social media to give you an advantage and boost your college application. 

Whether applying to undergraduate or graduate programs, admissions officers refer to social media (especially when invited to do so by the applicant) to assess an applicant's character and credibility as well as to recruit students. Students need to have their social media profiles public, searchable, consistent and compelling.

The learning outcomes and elements of Digital Leadership include:

1. Digital Literacy: Understand the fundamental social media rules of permanence, discoverability and audience reach. Appreciate the vital personal information that is shared with each and every social post, comment and interaction.

2. Digital Presence: Establish a unique identity within Google. Become easily discoverable on the major social media networks: Facebook, LinkedIn, Twitter, and Instagram.

3. Digital Voice:  Develop a social media presence that demonstrates a point of view. Proactively engage with and contribute to online communities. 

4. Digital Integrity: Authenticity. Build a social media presence that aligns with the skills, interests and activities highlighted on their college application, college essay, and resume. Create social media profiles that are consistent with one another to tell the story intended to be told. Understand how likes, follows and shares reflect upon one's character.

5. Digital Portfolio: Ensure colleges and employers will be able to learn about them by examining their social media. Create content that reflects creativity, maturity, professionalism, and problem-solving, leadership, writing, and analytical skills. 

Social Media Courseware

The extent to which students have established a strong and compelling online presence is having an impact on who gets the acceptance letter, the scholarship, the interview and the job. Actively building a digital presence that showcases a student's activities, accomplishments, service and interests is increasingly important at a time when the best colleges are looking for students with exceptional digital leadership skills.

Social Assurity's acclaimed eLearning courseware teaches students how to use the social media they use every day in excitingly new and productive ways. The courseware is designed to be uniquely engaging and information rich with step by step instruction for building compelling digital portfolios and developing effective social networking techniques.

The courseware teaches essential social media skills with a focus on Facebook, Instagram, LinkedIn, Google+ and Twitter.  By utilizing social media to showcase their achievements and demonstrate their interest to colleges and employers, students are able to differentiate themselves from other qualified applicants.


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