Social media is prevalent. Social media is powerful. Social media is telling. And colleges have come to fully embrace these social media truths.
People ought to be paying attention to their social media feeds. The opportunities presented by the productive and informed use of social media far outweigh the liabilities of taking a laissez-faire approach. Their future will be watching.
When it comes to social media and college admissions, it is time to move the conversation beyond "Is this really happening?"
For yet another year, Ivy League schools break records for applications received and selectivity attained.